On January 25^th 2010, the independent consumer advice company Which? published a report on bra fitting services, after trying and testing major high street and specialist lingerie retailers. Which? had 11 researchers, aged 25 to 70, hit the high street (department stores and shops) in search of finding the perfect fitting bra – not a difficult task, you would think? It would appear that this is in fact very difficult, with the report’s shocking findings showing that less than one in three bra fittings accurately measured up.

Overall, the survey made very distressing reading for us at Boudiche, knowing that so many women had been so badly fitted on so many occasions! The report exposed an alarming reality – that amongst many lingerie retailers, there is a severe lack of fitting knowledge and expertise. Surely an excellent fitting service is an essential, if not basic, component to any retailer specialising in, or selling lingerie?

That’s where we at Boudiche hope to help. As a small, independent company, we take our fitting service very seriously, because we know how important it is for you, our customer, to be properly fitted. In our boutiques, we have our trained, expert advisors ready to fit you, and if you are an online customer, then we also have trained fitters available at the other end of the phone to offer advice. We understand the absolute importance of helping you find the right fitting bra – wearing the wrong size can result in posture problems, acute back-pain, and even breast pain.

As well as being able to actually fit you accurately, Boudiche also offer a large range of cup sizes (from an A to GG), and our back-sizes also start at 28” – we know that every woman has different dimensions and requirements, and we want you to find the perfect-fitting, supportive lingerie for every occasion. Here are some of our favourite-fitting Boudiche brands:

• Mimi Holliday, the fabulous little sister brand of Damaris offers 28” backs available in B-FF cup-sizes – perfect for those of you needing a snugger back-band.

• For those of who are able to get away with a little soft-cup bra, then Fleur of England also combines comfort with beautiful styling with her non-wired soft-cup bras.

• If you are size DD+, you have the pick of fantastic brands including Miss Mandalay and Pleasure State VIP, offering you excellent support and style.

• If you are heading down the aisle, then Boudiche have gorgeous bridal bras and bustiers to ensure you look and feel great under your dress on your special day – Marie Jo and La Perla are popular bridal brands.

To make a fitting appointment at one of our Boudiche boutiques, you can drop by, but at weekends when it gets busier, it’s recommended that you call and book in advance: the Glasgow boutique is available directly on 0141 2216477 and the Edinburgh boutique is available directly on 0131 2265255. Boudiche.com advisors are also available on 0845 475 0250 from Monday-Friday, 10-5pm.

For those readers that do not live near our Glasgow or Edinburgh boutique we are big fans of indpependents  Kathryn Rolfe in York, Rigby & Peller in London and of course the mighty Harrods department store in London.

Boudiche recently attended the Scottish Winter press day in Edinburgh where we had several interesting chats with journalists about Elle Macpherson Intimates now going up to a G cup.  It seems there is a buzz about this coveted brand now (finally) catering for those ladies who are considerably blessed in the bust department. However, there is a bit of confusion as to which styles are available in a G cup and how well the Elle Macpherson Intimates signature style transfers?

So we thought we would share our Braoligists knowledge with all you current A-D Elle Macpherson Intimates enthusiasts and those soon to be D-G’s.

Having inquizically examined the new styles on the Autumn Winter 2009 buying trip we can confirm that the same luxurious fabrics and fashionable styles have remained for the new D-G sizes. In fact the only real differences are those adaptations which offer additional support such as wider straps, higher coverage and a more rigid supportive lace.

Elle herself said “Our research and customer feedback has shown that our breasts are getting bigger! I’ve been working with our design team to take our sizing beyond an E cup and up to a G cup on both beautiful new designs and some of our popular existing ranges. It’s great news for the fuller-busted women who need comfort and support but want beautiful, covetable lingerie options”

At Boudiche, we currently have two Elle Macpherson Intimates D-G styles available with a further two arriving in the coming weeks. The ‘Artistry’ range is a favourite style which is one of the first to be introduced as a D-G and is perfect for everyday wear available in both cream and jet.

Elle Macpherson Intimates D-G Artistry Retro Cream

Elle Macpherson Intimates Artistry D-G Jet

Folllow Boudiche on twitter to be the first to find out when the next Elle Macpherson Intimates D-G ranges (shown below) arrive at Boudiche.

Buy a Chantelle bra from the Invisible Collection & get a 2nd one half price.

We have teamed up with Chantelle, to offer Boudiche customers the chance to buy one bra and get another one for half the price on the amazing Chantelle Ultra Invisible Bra.

The truly innovative Chantelle Ultra Invisible Bra has been awarded top marks by Boudiche! Chantelle’s first ever seamless fabric bra is designed to add at least an extra cup size without any gel, silicone or liquid.

The Chantelle Invisible bra is everything you could ever want in a bra. Smooth, versatile and completely invisible under your clothes. The Ultra Invisible collection comes in both black and nude and includes a padded plunge shape which gives the most amazing lift and is available in A – E cup. The ultra comfortable t-shirt bra is available in an F cup.

If you buy any Chantelle bra from the Ultra Invisible Collection at Boudiche, we are offering a second one at half price. Simply enter ULTRA50 at the checkout to receive your discount. See how to add discounts to your order.

For this month, you can enjoy free UK delivery on all orders over £35 and we now accept PayPal to make your shopping even easier with your favourite designer lingerie boutique.

The Boudiche girls and a Braologist from Fayreform, show presenter, Vicky, how to properly fit bras.

See some great tips on how to get perfectly fitting lingerie, and an idea of our boutique experience when you come in for a fitting.