Based in London, cheeky designer brand Damaris lets you express your playful side in style. Don't miss their famous bow-backed knickers, a signature style by Damaris that has sold out in shops across the world. Mimi Holliday is the younger sister of Damaris, find this diffusion collection under the designer section for Mimi Holliday.

All Damaris collections are hand-made by an atelier of seamstresses based in London. Some pieces are couture off-the-peg and others are bespoke, created for an individual customer.

Conquering the fashion press, Vogue followed when Elle awarded Damaris the title of ‘Lingerie Queen’. As a result, a waiting list for the Bow Knicker in Selfridges, an instant celebrity clientele and buyers from Harrods, Harvey Nichols, Liberty and Browns Focus all followed.

"The fashion pack and celebrities are going mad for Damaris’ latest collection" – Vogue.com

Grown women have fought at tills for Damaris’ divine lingerie" – Elle
"Damaris’ knickers are suitably regal" – The Guardian